Who would have thought that 6 months ago we would be here in the midst of an international pandemic. In Torquay we are currently subject to our second round of Stage 3 restrictions along with the rest of Regional Victoria, while Metro Melbourne are subject to much stricter Stage 4 restrictions.
I have taken the last 2 weeks to finally publish this website! It was a project I enthusiastically embarked upon back in March when the first lockdown took place..
Prior to coronavirus, I was experiencing some exciting growth as an event planner in Geelong. I have a number of successful events under my belt with plenty of referrals coming in and a 2020 calendar that was quickly filling with more work.
I had started carving out my niche – business and corporate conferences of 100-150 people with trade or expo area alongside.
Unfortunately, along with the first lockdown came a ban on large gatherings. My clients with the 3 major events I had booked in for April, May and June were on hold. My casual work as Event Coordinator at Peppers The Sands Torquay dried up. Back then it all seemed very temporary and we moved two of those events to later in the year.
A website was always in the back of my mind but not a great priority. My business had started to take off without one and I was recording some of my work on social media. Lockdown brought the opportunity to really spend time considering my branding and marketing so I decided to create a website myself.
Well in reality I don’t think I could have really done it by myself…my handiwork here is a direct result of the wonderful Kate Toon’s course, How to Set up an SEO-Friendly WordPress Site. It was quite simple to follow, even with the constant interruptions of home schooling a 6yo and 9yo!
Coronavirus has brought so many ups and downs. Just when we thought it was easing and there seemed to be some light at the end of the tunnel, infection numbers rose and we are back in lockdown once again.
The events industry has taken a massive hit and it has become evident that it will be some time before large in-person events can happen again, most likely not until 2021.
I still have 1 client in limbo waiting for restrictions to lift so we can run her event, another (Business in Heels) has successfully taken their events for this year online and another has simply cancelled. I was able to return to Peppers working 2 days per week until the owners went into Voluntary Administration and the current lockdown saw the business shut down.
While I am not exactly sure what’s to come in the next 6 months, I am definitely hopeful that things will pick up. I will be working on a couple of online events this year and have a new client with a major sporting festival to run in 2021. One thing I know for sure is that people are itching to get out there and meet face to face. It will look a little different than before coronavirus with additional hygiene measures but I am sure the events industry will recover. It may just take a little longer than we would all like.
Do you have an idea for an event you are hanging out to host? I would love to hear about it!